About the founder

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Bourke & Associates — Introduction

Bourke & Associates is a Dallas-based Management and Organizational Development firm with a premier reputation across a broad range of industries for their pioneering work in shaping cultures of excellence in the workplace. Bourke & Associates specializes in corporate strategic planning, organizational culture change, executive coaching, workforce training and development and employee selection, development and retention initiatives.

As Principle Associate for VitalSmarts in the Dallas Fort-Worth marketplace, Bourke & Associates is the proud distributor of Crucial Conversations, Crucial Confrontations and Influencer training and trainer certification and licensure. We offer both public and in-house mastery courses and programs.

John Bourke — Founder and President

John is a frequent contributor to industry and association publications

and a popular keynote speaker on the topics of leadership, influence, strategy, performance improvement and culture change. He is an established consultant and key player in several world-shaping initiatives.

John designed and facilitated the country’s first community forum for Colin Powell’s America's Promise from the Presidents' Summit for America's Future. These efforts helped to mobilize citizens from all walks

of life to fulfill five promises to our children: caring adults, safe places, a healthy start, marketable skills, and opportunities to serve.

Recently John partnered with Bono and the Board of Directors of DATA, (the philanthropic organization founded by Bono to eradicate the root causes of African poverty) to design and facilitate their global strategic planning process. He also continues to provide coaching and management development for their rapidly growing organization. Bono’s commitment to Africa was recently featured in Time Magazine’s Man of the Year Issue.

John hold’s his B.Sc. degree from Boston College and his M.S. degree from Syracuse University where his thesis was awarded the Marjorie Hooker Prize. His graduate work was funded through a grant of Syracuse University for his pioneering work in using education to reform inmates in the maximum-security prison environment. He launched Bourke & Associates in 1993 after nearly 15 years with the Atlantic Richfield Company with extensive experience in oil and gas exploration, external affairs and industry relations.

He is a Master Certified Trainer in Crucial Conversations, Crucial Confrontations and Influencer; a Principal Associate of VitalSmarts; a member of the International Association of Facilitators; a certified administrator of the Myers-Briggs Type Indicator; an active member of the Association for Psychological Type and a Mentor Trainer in Group Facilitation Methods from the Technology of Participation series of the ICA.

John was nominated “Father of the Year” for Collin County for his manifested commitment to the role of fatherhood in the community. In 1994 he founded “Dads in the Hood”, a not-for-profit grassroots initiative that culminates every year with a community-wide “front-yard” father-child campout to celebrate fatherhood and encourage work-life balance.

A wide range of experience

Today, Bourke & Associate’s client list includes organizations of all sizes, including several Fortune 100 organizations, spanning a number of areas:

  • Energy
  • Healthcare
  • Pharmaceuticals
  • Entertainment
  • Politics
  • Telecommunications
  • Commercial and Residential Construction
  • Manufacturing
  • Banking
  • Information Technology
  • Retail
  • Government — Federal, State, and Local
  • Education — Public and Private
  • Not-for-Profit - Domestic and International

Companies and organizations on John’s client list count on his strategic services and programs to compete in their respective markets with a guarantee of sustainable excellence.

Our company philosophy is simple:

“We partner with our clients to strengthen organizational competency and capability one conversation at a time.” We are committed to helping employees, teams and organizations to become more influential as leaders in their field.


© 2004 Bourke & Associates
Strategic Planning • Corporate Meetings and Faciliation
Corporate Training and Development • Human Resource Development
Leadership Development • Change Management and Corporate Culture