Create Sustainable Change with Influencer

Influencer Course Outline Download Training Brochure

Influence - Our Most Important Human Asset
What do a high-powered Fortune 500 executive, a tribal leader in sub-Saharan Africa, and the founder of a San Francisco-based conglomerate run exclusively by ex-cons have in common? They’ve all helped themselves and others change behavior. In other words, they’re all influencers.

• the Fortune 500 executive brought a new product to market in a third the time of her predecessors—saving a struggling company.
• The tribal leader eliminated a deadly disease.
• The founder of the San Francisco conglomerate transforms hookers, thieves, and drug dealers into productive citizens.
  

Each of these influencers has solved some of the world’s most profound problems. We all want to be influencers. Hardly a day passes that we don’t try to influence ourselves or others to do something new and different. Whether you are looking to improve your relationships with your direct reports or motivate your employees to demonstrate more concern for profitability, you are continually working on ways to exert influence. And yet, in spite of the fact that we are routinely trying to help ourselves and others alter their behavior, few of us can articulate a model of what it takes to do so.

What to Expect from Influencer Training

Influencer Training is a fourteen-hour course that uses a combination of live training,
compelling videos, and highly useful tools. Engage in extensive in-class practice, group
participation, and personal planning as you learn and develop the strategies for resolving tough issues. Learn how to:

• Motivate yourself and others to do things you don’t feel like doing
• Rapidly master new skills to achieve greater results
• Harness the power of peer pressure to accelerate change
• Quickly amass the social influence to change the behavior of others

Jump start your stalled Change initiative. Marshal together an unstopable combination of six sources of influence to shift vital workforce behaviors at the most crucial moments of project execution.

See the MIT Sloan Management Review paper on Influencer, published in 2009

Books & More—Discover for yourself the New York Times, Wall Street Journal, Business Week bestseller "Influencer: The Power To Change Anything." Download a brief overview and chapter sample. Order copies online. Get the book on CD (or tape). Purchase the on-the-road Audio Companion (six-CD set) to take your understanding to the next level.

Web Seminars—Be our guest at a free conference call with one of our Principal Associates or one of the authors of Influencer. Spend an hour learning from a leading expert in the field of organizational development and human performance, and review the timely, essential topic of crucial conversations. Learn. Ask questions. Enjoy.

Executive Briefings—Whenever you face a persistent problem of profound importance that has been resistant to change you need a coherent model for systematic and sustainable change. Join us at a two-hour executive briefing in your area and discover a rapid and sustainable solution to your pressing problems.

Author Events—This three-hour event delivers an insightful and entertaining overview of Influencer to public and private audiences. For availability of a workshop in your area, please contact us.

Training Course—Join peers from other organizations in our two-day training course. These seminars teach participants how to create sustainable influence campaigns aimed at your most vital change efforts. Class instruction aims at mastery-cognitive and behavioral. All exercises help participants boost job performance and enhance individual skills.

Trainer Certification—Training professionals and leaders can become certified to deliver and facilitate Influencer training to their organizations (Training Course attendance is a prerequisite).

Training Course + Trainer Certification Combo—Complete your prerequisite training and get your certification underway in a three and one-half-day effort.

In-house Training—Our events and training courses are ideal for company meetings and private training events. Led by our Certified Trainers (or by Master Trainer, John Bourke), consider this approach for rolling training out to your organization.